E-Marketing.
Clearly all companies need to move into e-marketing and e-purchasing.

Attractive Website.
A key challenge is designing a site that is attractive on first viewing and interesting enough to encourage repeat visits.

Effective sites features.
The seven design elements of effective sites are: context, content, community, customization, communication, connection, and commerce.

Customer Relationship Marketing (CRM).
Customer Relationship Marketing enables companies to provide excellent real-time customer service by developing a relationship with each value customer through the effective use of individual account information.

Winning Companies.
Winning companies are more productive in acquiring, keeping, and growing customers.

Database Marketing.
Database marketing is the process of building, maintaining, and using customer databases and other databases for the purposes of contacting, transacting, and building relationship.

The New Economy.
The new economy is shifting several old economy business practices toward organizing by customer segments, focusing on customer lifetime value, focusing on stakeholders, getting everyone to do the marketing, building brands through behavior, focusing on customer retention, measuring customer satisfaction, and underpromising and overdelivering.