Have you seen the financial reports?

Not yet. Is there anything I need to know from the accounting department?

Yes, the cost of doing business is rising up. You need to see what the cause is. I think we must be more careful in managing the cost.

What about applying activity-based costing to help us manage the cost more efficiently?

That’s a great idea. It’s about time that we understand where the money is going. We must apply better accounting system.

Yes, we must make sure that we can control the financial system. Profitable control must be implemented to ensure steady streams income.

The products also need to be reengineered. There are many outdated products that must be replaced with new products. The products must be environment friendly to ensure that we are giving significant contribution for the society. Accountable marketing system must be implemented throughout the company.

I agree with you. Customer satisfaction must be our ultimate goal to ensure the continuance of our company in the short and long term. The price setting must be based on the quality of our products in the eyes of the customers. Retaining costumers is our strategic approach in marketing.

Yes, customers are the source of income of the company. And it cost less to retain the existing costumer that to get the new customer. We must focus on customer value and satisfaction in creating the company’s strategic plan.

Okay, let’s begin to create a better strategic plan for our company. I will create the first draft and we will have a meeting to get the fresh ideas to improve the quality of the strategic plan.

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