Become an active perceiver

We need to actively seek out as much information as possible. Placing yourself in the new culture, group, or co-culture can often expand your understanding.

Recognize each person’s unique frame of reference

We all perceive the world differently. Recognize that even though you may interact with two people from the same culture, they are individuals with their own set of experiences, values, and interests.

Recognize that people, objects, and situations change

The world is changing and so are we. Recognizing that people and cultures, like communication process itself, are dynamic and ever changing can improve your intercultural communication.

Become aware of the role perceptions play in communication

Perception is an important aspect of the communication process. By understanding that our perceptions are not the only ones possible can limit ethnocentrism and improve intercultural communication.

Keep an open mind

The adage “A mind is like a parachute—it works best when open” holds true. Being open to differences can improve intercultural communication.

Check your perceptions

By learning to observe, and acknowledging our own perceptions, we can avoid assumptions, expand our understanding, and improve our ability to communicate across cultures.


McLean, Scott. Business Communication for Success. 1969 . Flat World Knowledge. 24 May, 2010. .